With a diploma in Visual Communications (University of Fine Arts of Hamburg) and experience as a freelance designer, stylist and art educator, Friederike explores the boundaries of traditional museum education and its look. Linking the exhibitions to DIY and crafting, fashion blogging and social media, she hopes to inspire the visitors’ own interest in and creative uses of the art and design collections. Friederike and her colleagues develop guided tours, workshops, participative exhibition parts, interactive and digital content with a focus on offers for all-ages and all-abilities and a preference for interdisciplinary collaborations. Visit Studio MKG to see selected projects.