Sharing is Caring 2014: Working with our users

The 3rd international Sharing is Caring seminar was held on 1 April 2014. The seminar focused on collaboration with users in the GLAM sector.

“All over the world cultural institutions are striving to develop new ways to engage and collaborate with users, enabled by digital technologies and the Internet, with the aim to foster deep and lasting involvement, enrich our knowledge and assets, and to be not only places for the preservation of cultural history, but also hubs of new creativity, ideas, and innovation. In a series of expert talks, discussions, ignites, and networking sessions, we’ll explore the topic from a wealth of different angles. User involvement, remix culture, crowdsourcing, citizen science, and citizen exploration are just some of the keywords on the agenda. How do we tap into the cognitive and creative surplus so abundantly present in the people we used to call our audiences, and help make it thrive in relation to the collections and knowledge in our institutions?”

Kathryn Eccles and Charlotte S. H. Jensen in conversation at SiC2014. Photo by Lars Lundqvist CC BY-NC-SA
Kathryn Eccles and Charlotte S. H. Jensen in conversation at SiC2014. Photo by Lars Lundqvist CC BY-NC-SA

Photos from Sharing is Caring 2014

Video archive of talks and debates at Sharing is Caring


  • 9.30: Coffee
  • 10.00: Welcome by Merete Sanderhoff, SMK
  • 10.15: Keynote #1 Kathryn Eccles: 
    “Using crowdsourcing to understand public engagement with cultural heritage”Kathryn holds the position of Research Fellow at the Oxford Internet Institute, University of Oxford. Her main interests lie within the field of Digital Humanities, focusing on the impact of new technologies on cultural heritage, and on scholarly behaviour and research. Her current research looks at the role of crowdsourcing in the arts, in particular the potential of new information and communication technologies to promote public engagement with and awareness of museum collections and to elicit new information about users and usage. This AHRC-funded research focused on the project Your Paintings as the key case study.
  • 10.45: Keynote #2 Mia Ridge:
    Enriching cultural heritage collections through a Participatory Commons platform: a provocation about collaborating with users”Mia is currently researching a PhD in digital humanities (Department of History, Open University), focusing on historians and scholarly crowdsourcing. Mia has published and presented widely on her key areas of interest including: user experience design, human-computer interaction, open cultural data, audience engagement and crowdsourcing in the cultural heritage sector. Mia was formerly Lead Web Developer at the Science Museum Group, and has worked internationally as a business analyst, digital consultant and web programmer in the cultural heritage and commercial sectors. She is editor of the forthcoming volume ‘Crowdsourcing our Cultural Heritage’ (Ashgate, to be published 2014).
  • 11.15: Keynotes in conversation: Mia Ridge and Kathryn Eccles, moderated by Charlotte S. H. Jensen
  • 12.00: Lunch
  • 13.30: Ignite session I“VIborgerne – We the citizens of Viborg – a participatory exhibition”
    Anne-Mette Villumsen, director, The Skovgaard Museum
    Process and outcome of a participatory exhibition that was meant to give rise to a discussion about the art museum’s role in the local community.”Folkemøde på Bornholm”
    Camilla Bøcher Roesen, DR Archive
    DR wishes to explore a variation of possibilities for end-users to generate metadata for its programs. The upcoming event, “Folkemøde på Bornholm”, is an opportunity to meet the end-user and to get end-user tags – live, as we broadcast live.

    “ULK / Metrofences”
    Emil Lüth, ULK
    Digitally “remixing’ and releasing 600 years of art history from the SMK collection, into works within the public space, beautifying the Metro fences at the construction site by Frederik’s Church in central Copenhagen, together with the citizens themselves.

    Daniel Gunnarsson, librarian and project manager of
    The crowdsourcing project of, a picture database of Danish architecture, showcases the potential to run a crowdsourcing project with almost no fundings at all. Thoughts on challenges, possibilities, practice and methods – and how to keep the “crowd” motivated and stimulated to secure further contributions.

    “Let your fingers do the walking”
    Peter Balch Berthelsen, exhibition designer, and Camilla Bjarnø, curator, Moesgaard Museum
    Working with specific groups of end-users such as the Danish Association of the Blind on creating a new tactile, auditive installation for the museum. The experience gave valuable insights on how much preparation the users need, when engaging in a completely new way of perceiving the past.

  • 14.00: Keynote #3 Nick Poole:
    “Why people fall in love with museums”Nick is CEO of the Collections Trust in London, where he is responsible for the strategic direction and management of the organisation. Nick is also the Chair of ICOM UK and of the Europeana Council of Content Providers and Aggregators. Nick advises Governments and agencies in the UK and internationally on issues relating to Culture, and he represents the UK on the European Commission’s Member States Expert Group. He has published and lectured in the UK and worldwide on subjects relating to Collections Management and the legal, economic and ethical issues relating to delivering collections-based services.
  • 14.30: Keynote #4 Simon Tanner:
    When we share, do they care? Using Impact Assessment to understand how our digital presence changes lives“Simon Tanner is Deputy Head of the Department of Digital Humanities and Director of Digital Consulting at King’s College London. He works with cultural institutions big or small across the world to assist them to transform their collections and online presence. His research on reproduction charging models and rights policy for digital images in art museums has heavily influenced the trend towards opening up cultural heritage collections. He authored Digital Futures: Strategies for the Information Age with Marilyn Deegan and in 2011 wrote Inspiring Research, Inspiring Scholarship: the value and benefits of digitised resources for learning, teaching and enjoyment. In 2012, Simon published Balanced Value Impact Model.
  • 15.00: Coffee break
  • 15.15: Keynotes in conversation: Simon Tanner and Nick Poole, moderated by Harry Verwayen, Europeana
  • 16.00: Ignite Session II“How to get happy prod-users and engaged co-workers”
    Peter Soemers, audience and GLAM user
    Examples of ‘user engagement’-highlights that I experienced in 2013 in or from museums: What made me happy? Why did it make me happy? Opportunities in user engagement and recommendations to the GLAM sector on what to do in order to get happy prod-users and engaged co-workers.”Make users a part of your organization”
    Christian Høegh, CEO & Co-founder, BIT Blueprint
    How to integrate the users as a part of the challenges, possibilities and solutions. Eliminating the classic talk about ‘Us and Them’, and instead make ‘Us and Them’ = ‘We.’ It is no surprise that together we are stronger, and integrating the users in the organizational hierarchy, literally, can make a difference.

    “Sharing is caring in a natural way”
    Christian Lange, IT co-ordinator, Natural History Museum of Denmark
    Natural history museums all over the world are increasingly using digital images of specimens as replacements for the real objects when exchanging material. Previously, a lot of specimens were sent between institutions and continents to allow scientists to study important material, with the risk of wear and tear of the material, or even total loss, due to ignorance by the handling agents. The increased use and exchange of digital reproductions have meant a huge leap forward, both in sharing scientific specimens, and in caring for the conservation of the specimens.

    “Navigating Networks: considering changes in user behaviour”
    Faith Robinson, BA History of Art graduate, University of Leeds
    The developed and established structures in place regarding user interaction with GLAM sector resources are certainly effective. However, as the digital continues to effect contemporary approaches (in many general and specific ways), how can institutions adapt to facilitate engagement with their resources? This ignite is a case study of personal experience with these new challenges.

    “How to create loyal fans instead of customers”
    Nicoline Olesen and Flemming Møldrup, partners, Grizzly
    Movement Marketing is all about passion. It is about creating vibrant communities between a company or organization and its customers / users. Existing and potential. The starting point for the community is found in a common position or point of view and is being communicated so inspiring and relevant, that people will want to join and share it. Movement Marketing therefore opens up to create loyal fans instead of customers

  • 16.30: Concluding remarks by Merete Sanderhoff
  • 17.00: End of seminar